Beyoncé freebies for Trident fans

24 April, 2009

Cadbury’s chewing gum brand Trident is teaming up with Beyoncé in a £2.5 million consumer giveaway.

The on-pack promotion will give shoppers the chance to win one of 13,000 tickets to an exclusive Beyoncé concert at The O2 Arena on Nov? 15.

It will be advertised using outdoor, print and digital ads, PR activity, radio slots and in-store POS.

Trade communications manager Kate Harding said: “With this unique promotion, Trident will drive fun and growth back into the gum category.

“Beyoncé is one of the biggest music stars on the planet and the event will deliver more moments of pleasure for 13,000 lucky Trident and Beyoncé fans.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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