In brief

24 April, 2009

l Iceni Water is targeting sports-related outdoor events in London and the south east this summer, with Queen Boudicca and members of her ancient Iceni tribe (who ruled East Anglia in

the first century AD) giving out samples to spectators.

Mars has announced that by 2010 all Galaxy milk chocolate bars will carry a Rainforest Alliance Certified seal in the UK and Ireland.

Mars plans to certify its entire cocoa supply as originating from sustainable sources by 2020.

Highland Spring is hoping to emphasise its organic land credentials with a packaging revamp. New-look labels will feature the wording “drawn from organic land”, alongside a hand-drawn illustration of Highland Spring’s protected water source in the Ochil Hills in Perthshire, and the Good Shopping Guide’s ethical accreditation symbol.

Nestlé Confectionery is spending £1 million on a TV ad campaign for Milkybar. The ad, which runs for four weeks, will feature? clips from previous Milkybar Kid campaigns?.

Refrigeration specialist Husky has launched its “next generation heavy-duty beer frosters”.

The Swedish-designed Industria range, in galvanised steel, chills beer to -6ºC without freezing. Call 01564 773366. for more details.




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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