Baron encourages trials of Bordeaux

19 February, 2010

Bordeaux wine firm Producta is launching new umbrella brand Baron de Bordeaux to showcase the region’s wines.

The brand aims to encourage consumers to experiment with lesser-known Bordeaux appellations.

It will be marketed in the UK by Producta’s agent Thierry’s and makes its debut at the France Under One Roof tasting in London next month.

The range will include a red from the new Côtes de Bordeaux appellation, plus AOC Bordeaux wines including a Sauvignon Blanc variety, and wines from Médoc and Lussac St Emilion.

Prices will range from £6.99 to £13.99.

Export manager Alexis Fourault said: “We did a lot?of benchmarking and came to the conclusion we were in a perfect position to take advantage of a major gap in the UK market.”?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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