Bibendum to distribute André Lurton

19 February, 2010

Bibendum has been taken on as the exclusive UK agency for Bordeaux wine producer André Lurton.

The deal covers Lurton’s complete portfolio from entry-level to cru classé wines. Key?ranges include châteaux Bonnet, Rochemorin, Couhins Lurton, La Louvière and Dauzac.

Stuart Grundy, Bibendum’s supplier development manager, said: “We’re confident we are now working with the most dynamic and forward-thinking family business in Bordeaux. The wines add a new dimension to our already-strong Bordeaux portfolio.”?André Lurton added: “Having pulled out of the UK in 2009 we are very pleased to be returning so quickly with a much stronger partnership in place.”?Lurton’s wines join a Bibendum?portfolio which includes Les Tourelles des Longueville – the second wine of Château Pichon-Longueville Baron – and Château Cantelys, owned by Smith Haut Lafite.

Bibendum has also signed Chablis producers Patrick Piuze and Domaine Jean Defaix as agencies for the independent wine merchant trade.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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