Powerade offers ‘ultimate training’

19 February, 2010

Consumers can win a place on a football camp in South Africa, or rugby camps at Twickenham and the Millennium Stadium, in Powerade’s latest on-pack promotion.

The Ultimate Training Experience giveaway will run on promotional packs featuring pictures of footballer Wayne Rooney and Welsh winger Shane Williams.

A daily draw will offer the chance to win one of more than 100 training sessions, as well as tickets to either a World Cup football or international rugby match.

To enter, consumers can text the code found on the label or go to Poweradegb.com to see whether they have won.

Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “?We expect our new on-pack promotion will boost consumer awareness? and increase sales for retailers.”




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter