Powerade offers ‘ultimate training’

19 February, 2010

Consumers can win a place on a football camp in South Africa, or rugby camps at Twickenham and the Millennium Stadium, in Powerade’s latest on-pack promotion.

The Ultimate Training Experience giveaway will run on promotional packs featuring pictures of footballer Wayne Rooney and Welsh winger Shane Williams.

A daily draw will offer the chance to win one of more than 100 training sessions, as well as tickets to either a World Cup football or international rugby match.

To enter, consumers can text the code found on the label or go to Poweradegb.com to see whether they have won.

Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “?We expect our new on-pack promotion will boost consumer awareness? and increase sales for retailers.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter