Powerade offers ‘ultimate training’

19 February, 2010

Consumers can win a place on a football camp in South Africa, or rugby camps at Twickenham and the Millennium Stadium, in Powerade’s latest on-pack promotion.

The Ultimate Training Experience giveaway will run on promotional packs featuring pictures of footballer Wayne Rooney and Welsh winger Shane Williams.

A daily draw will offer the chance to win one of more than 100 training sessions, as well as tickets to either a World Cup football or international rugby match.

To enter, consumers can text the code found on the label or go to Poweradegb.com to see whether they have won.

Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “?We expect our new on-pack promotion will boost consumer awareness? and increase sales for retailers.”




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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