In brief?

19 February, 2010

l Britvic is replacing its current 50cl no sugar and low?-sugar range with 60cl PET bottles of Pepsi Max, Diet Pepsi, 7U?p Free, and Tango in an effort to offer “bigger and better value”. The bottles will be available from April (rrp 99p) and will be backed by a £5 million marketing campaign.

United Biscuits is targeting football fans with a £2 million marketing push for McCoy’s that includes a six?-month sponsorship deal to become Talk Sport’s official crisp partner for the 2010 World Cup and the return of the Man Crisps TV ad.

Windsor Blue has undergone a packaging redesign?. The new look co?incides with the launch of Windsor Blue Superkings Menthol 10s, which will be available from March (rrp £2.37).

Coca-Cola Enterprises is rolling out a multi-million-pound marketing campaign for Coca-Cola and Coke Zero called Open Happiness. The push will include TV and outdoor ads, an on-pack promotion and digital activity.

Kettle Chips has added Sweet Chilli, Smoky Barbecue and Sour Cream & Onion to its core range. All three flavours will be available from March in 150g bags (rrp £1.69), and Sweet Chilli and Sour Cream & Onion will also come in 40g bags (rrp 65p).

Shropshire-based Wenlock Spring has launched a range of still and sparkling waters in clear recyclable PET bottles. The range includes 50cl (with a screw?cap or sports cap), 1-litre, 1.5-litre and 2-litre bottles.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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Is blended Scotch overshadowed by single malt in retailers?

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