Halewood invests in Power Pack
Published:  19 February, 2010

Halewood International is hoping to capture a slice of the £632 million energy shots market with the launch of Red Alert Power Pack.

The new 6cl bottle is a smaller version of Halewood’s Red Alert brand, which was redesigned last year and had all artificial colours and flavourings removed.

Consumer press ads, online and viral marketing, and a national sampling programme will back the launch.

Head of innovation Richard Clark said: “The investment we have made in Red Alert Power Pack is designed to give us a platform on which we can build distribution, sales and brand awareness.

“This is the latest example of how we are committed to delivering an ongoing innovation programme across the broad range of sectors in which we operate.”?Red Alert Power Pack has a?n rrp of £1.39.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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