Have a Perfect Break with Kit Kat

19 February, 2010

Nestlé Confectionery is investing £4.4 million in a heavyweight marketing campaign for Kit Kat.

The Perfect Break activity kicks off on February 22 with a TV ad

isting the prizes available in a new promotion running across Kit Kat four-finger bars, Kit Kat Chunky Milk and Kit Kat Senses.

Top prizes include breaks away worth £10,000 tailored to the individual winner. Money off holidays at lastminute.com is also up for grabs. The push forms part of Nestle’s £25 million media spend on the brand in 2010.

UK trade communications manager Graham Walker said: “In 2009 Perfect Break delivered record growth for Kit Kat. For 2010, the promotion is not just benefiting from increased media spend and on-pack presence, but a reward will be offered to all consumers.

“Research shows competitions encourage lapsed users to re-engage with a brand and by building on the success of 2009’s Perfect Break, Nestlé will attract even more consumers to Kit Kat?.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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