Brains celebrates huge leap in sales

22 January, 2010

Brains has seen a? 162% increase in its bottled and canned beer sales over the past year.

It puts its sales growth down to its?national supermarket listings in Morrisons, Sainsbury’s and Waitrose, as well as

istings in all Welsh Tesco and Asda stores.

Richard Davies, sales and marketing director at Brains, said: “More and more consumers are discovering a taste for distinctive, premium beers?. Christmas proved to be a very busy period for us.”?




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter