WKD encourages the cheeky boys

22 January, 2010

WKD has produced a set of Valentine’s Day posters for retailers?. Under the heading Bloke Rules, the?y are designed to “guide men through the pitfalls surrounding the most romantic day of the year”, says brand owner Beverage Brands.

They feature phrases such as:? “It’s a bottle, and it’s bubbly, sorted?.” Marketing director Debs Carter said: “This cheeky approach gives WKD the chance to make topical comment and generate a tactical sales opportunity.”?




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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