WKD encourages the cheeky boys

22 January, 2010

WKD has produced a set of Valentine’s Day posters for retailers?. Under the heading Bloke Rules, the?y are designed to “guide men through the pitfalls surrounding the most romantic day of the year”, says brand owner Beverage Brands.

They feature phrases such as:? “It’s a bottle, and it’s bubbly, sorted?.” Marketing director Debs Carter said: “This cheeky approach gives WKD the chance to make topical comment and generate a tactical sales opportunity.”?




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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