Abbey Well Schwim Free promotion set to continue

22 January, 2010

Schweppes Abbey Well water is extending its Schwim Free? promotion into 2010.

The on-pack campaign enables consumers to claim a free swim on weekdays, at one of 468 swimming pools around the UK, by taking a bottle cap to participating venues.

Supplier Coca-Cola Enterprises is revamping the packaging of 50cl packs to feature updated Schwim? Free graphics.

The campaign will run for a year and will be supported by outdoor, press, radio and online activity.

Revenue growth manager Jeremy Payne said: “Consumer research has shown that Schwim? Free activity has helped to increase purchase from 65% to 88%, helping boost sales for retailers?.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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