Marlboro Red’s new ‘retro’ pack
Published:  22 January, 2010

Imperial Tobacco is to launch a metallic soft pack version of its Marlboro Red cigarette brand.

The pack will be available from February in 20s at a guide retail price in line with other Marlboro products.

A cash and carry promotion with Bestway, Booker and Dhamecha will give retailers £3 off an outer until March 7.

Its introduction to the UK follows

aunches in Spain, Greece and Italy

ast year.

The hard pack version will remain on the market.

Marketing manager Zoe Smith said the launch introduced a “retro feel” to the brand.




Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter