Marlboro Red’s new ‘retro’ pack
Published:  22 January, 2010

Imperial Tobacco is to launch a metallic soft pack version of its Marlboro Red cigarette brand.

The pack will be available from February in 20s at a guide retail price in line with other Marlboro products.

A cash and carry promotion with Bestway, Booker and Dhamecha will give retailers £3 off an outer until March 7.

Its introduction to the UK follows

aunches in Spain, Greece and Italy

ast year.

The hard pack version will remain on the market.

Marketing manager Zoe Smith said the launch introduced a “retro feel” to the brand.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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