Marlboro Red’s new ‘retro’ pack
Published:  22 January, 2010

Imperial Tobacco is to launch a metallic soft pack version of its Marlboro Red cigarette brand.

The pack will be available from February in 20s at a guide retail price in line with other Marlboro products.

A cash and carry promotion with Bestway, Booker and Dhamecha will give retailers £3 off an outer until March 7.

Its introduction to the UK follows

aunches in Spain, Greece and Italy

ast year.

The hard pack version will remain on the market.

Marketing manager Zoe Smith said the launch introduced a “retro feel” to the brand.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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