Marlboro Red’s new ‘retro’ pack
Published:  22 January, 2010

Imperial Tobacco is to launch a metallic soft pack version of its Marlboro Red cigarette brand.

The pack will be available from February in 20s at a guide retail price in line with other Marlboro products.

A cash and carry promotion with Bestway, Booker and Dhamecha will give retailers £3 off an outer until March 7.

Its introduction to the UK follows

aunches in Spain, Greece and Italy

ast year.

The hard pack version will remain on the market.

Marketing manager Zoe Smith said the launch introduced a “retro feel” to the brand.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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