McKeon BWS?chief at Asda

22 January, 2010

Adrian McKeon has joined Asda as its new category director for beers, wines and spirits.

The appointment follows an internal restructure that saw former incumbent Barry Williams move to oversee total grocery at the supermarket.

McKeon has held a number of senior jobs in the trade, most recently chief executive of Cobra Beer, which he left in April last year. He was managing director of Allied Domecq Wines before holding the top job at Beam Global Spirits & Wine, where he grew the company’s profits by 26% in his first 18 months.

Emma Fox, food trading commercial director at Asda, said: “We are delighted to welcome Adrian into our award-winning BWS team. The breadth and diversity of his experience will add a new dimension to our offering.

“Adrian will be leading our World Cup 2010 plan where we aim to be the one-stop shop for customers.”?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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