Wakefield? boasts carbon? neutral first
Published:  22 January, 2010

Clare Valley producer Wakefield Wines has claimed its Eighty Acres range is the first in the world to become completely carbon neutral.

The neutral status is based on a

ife cycle assessment model, which measures emissions at every step in the life of the wine, from the vineyard to bottle. The RMIT University in Melbourne independently audits and approves the model.

The LCA approach allows Wakefield to accurately measure its carbon footprint and take steps to reduce emissions prior to off-setting the balance through a range of domestic projects.

“Wakefield Wines is a family-owned company operating in both rural and urban environments,” said Mitchell Taylor, Wakefield Wines’ managing director and winemaker.

“This direct link with the land, along with the long-term view we hold for our business development, results in a commitment to operating in a manner that eliminates any negative impact on the environment.”?Wakefield has appointed Clinton Taylor as its environmental ambassador to oversee the 100% carbon neutral programme, as well as to champion the company’s broader environmental initiatives.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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