Hegarty joins Drinkaware

22 January, 2010

Drinkaware has appointed Paul Hegarty, Molson Coors’ former head of communication, to help manage the charity’s relationship with investors from the trade.

The move comes after 50 firms in the industry? pledged more than £15 million to support the charity’s work over the next three years.

Hegarty said: “The substantial financial support from the industry for Drinkaware clearly demonstrates that alcohol producers and retailers fully understand that alcohol abuse is hurting their businesses.

“I will be helping find ways for funding companies to work in partnership with Drinkaware to change Britain’s drinking culture, to help people understand how they can enjoy a drink without hurting themselves or other members of society.”?




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter