C&C cider sales fall 13%
Published:  22 January, 2010

Magners owner C&C Group saw a continuing fall in revenue from cider in the three months to November 30.

Cider sales were down 13% as the group saw overall revenue drop by 9%. Figures do not include? those from the Tennentís business bought from A?-B Inbev during the period.

Total cider volumes dropped 9% over the corresponding period a year earlier, with returns from the UK down 15%, flagging up the importance to C&C of both its acquisition of Tennentís and the subsequent purchase of Gaymer.

C&C has now completed the £45 million acquisition of the Gaymer cider company from Constellation, which gives it the Blackthorn, Gaymers and Olde English cider brands and makes it number two in the cider market behind Strongbow producer Heineken UK.




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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