In Brief

22 January, 2010

Heineken to buy SolHeineken has signed a deal to buy Femsa, the Mexican brewer which owns the Sol and Dos Equis brands. The deal values Femsa at e3.8 billion. Jean-François van Boxmeer, Heineken’s chief executive, said: “The acquisition strengthens considerably our position within the global beer market and expands our portfolio of leading international brands.” Sol and Dos Equis are both currently distributed by Molson Coors in the UK market.

Tribute to Chilean winemaker The Chilean wine industry is mourning the death of Diego García de la Huerta, manager and winemaker of Viña Sutil in the Colchagua Valley. He was killed, along with three friends, in a light?-aircraft crash in Chile on January 12. De la Huerta was 37, and leaves behind a wife and three children. Wines of Chile in the UK said he would be “sorely missed in the Chilean winemaking community”.

Johnnie Walker’s peatier trialDiageo is testing a peatier version of Johnnie Walker Black Label in travel retail. Johnnie Walker Double Black will carry a price premium over the main brand and be trialled in airports in Bangkok, Dubai, Beirut, New York, Singapore and Sydney over the next five months.

Languedoc winery soldLanguedoc wine producer Château des Estanilles has been bought by Julien Seydoux, son of the president of Lille FC. The property, in the Faugères appellation, was previously owned by Michel Louison. Louison founded it in 1976 and was one of the pioneers of high-density planting in the Languedoc region. Seydoux plans to invest in the winery and vineyard with a focus on grape maturity and vinifying in smaller vats.

?No safeguard for logosA survey has found that 85% of small businesses fail to register their name or logo as a trademark. Over a third said they felt it wasn’t important to their business, and a similar number hadn’t found the time. One in five said the wouldn’t know how to. The survey was conducted for Trade Mark Direct, an online trademark registration service.

Blush on Valentine’s DayEnglish vineyard Bookers is producing a rosé gift pack for Valentine’s Day. It will feature a bottle of Bolney Blush 2009 and Bart’s Bubbly 2006. It is available online from the vineyard and has an rrp of £35. Bookers is based at Bolney in West Sussex.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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