Image change for Sun Lik

19 February, 2010

Sun Lik Beer has launched a new-look bottle and website to make the most of Chinese New Year.

Bottles are now available in brown glass, rather than green, and the packaging for the 24x33cl case has been revamped, featuring a golden dragon on a background of black, red and white.

Sun Lik brand manager Oliver Scott said: “The brown glass means the gold label appears stronger, achieving much greater impact and standing out more from the supermarket shelf or in bars.

“In a sense, we are going back to our roots as the brown bottle mirrors the Original Hong Kong San Miguel Pale Pilsen stein bottle used in Hong Kong and the beer’s birthplace in the Philippines.”

Sun Lik's website has also benefited from a new look and now features a guide to dim sum and other regional cuisines as well as news about its powerboat racing teams.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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