Halewood expands spirits offering

22 February, 2010

Halewood International is rolling out four new brands in a bid to capture a bigger slice of the spirits market.

Don Cruzado tequila, Di Cassini sambuca, Ponticelli and Peach Amore are the latest additions to the company’s portfolio.

Don Cruzado will be available immediately and is described as “a full-bodied Mexican tequila that’s made with the hearts from ripe agaves”.

Italian sambuca Di Cassini is due to be launched at the end of March along with a 22% abv sambuca-style drink called Ponticelli.

“With a lower abv than traditional sambuca, Ponticelli will offer consumers a lighter alternative to authentic sambucas, and will be available at a credit crunching price,” a spokesman said.

Peach flavoured schnapps-style drink Peach Amore will also be launched in the off-trade and will be positioned as an alternative ingredient in long drinks and summer cocktails.

Nigel Tarn, senior brand manager for beers, cider and spirits, said: “Over the last 12 months Halewood International has been firmly focused on innovation.

“The growth in the spirits market has come at a time when we’re looking to enhance our portfolio. We feel these new drinks will match demand from our on-trade and off-trade customers.”

Last year Halewood added Whitley Neill gin, Lamb’s Spiced rum and Lamb’s White rum to its portfolio. The newest additions bring its total number of spirits to 67.




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