Blossom Hill launches Pinot Grigio

25 February, 2010

Blossom Hill, the UK's top-selling wine brand, is being extended with the launch of a Californian Pinot Grigio.

The wine has been created to capitalise on the variety's growing popularity and will sell for around £5.99.

Blossom Hill will support its swelling varietal range and the launch of the new Pinot Grigio with a TV advertising campaign, scheduled to hit screens next month. The advertising push is a follow-up to its Welcome to Blossom Hill campaign, which aired last summer.

Liz Ashdown, marketing manager Blossom Hill, said: “The UK consumer’s love affair with Pinot Grigio has seen a surge in sales over the last 12 months, but it has yet to be seriously developed under the banner of a brand. We feel this is a variety with which our consumer has a very real affinity hence our significant investment.”

The new wine has already gained listings in leading multiples including Asda and Sainsbury's.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter