Blossom Hill launches Pinot Grigio

25 February, 2010

Blossom Hill, the UK's top-selling wine brand, is being extended with the launch of a Californian Pinot Grigio.

The wine has been created to capitalise on the variety's growing popularity and will sell for around £5.99.

Blossom Hill will support its swelling varietal range and the launch of the new Pinot Grigio with a TV advertising campaign, scheduled to hit screens next month. The advertising push is a follow-up to its Welcome to Blossom Hill campaign, which aired last summer.

Liz Ashdown, marketing manager Blossom Hill, said: “The UK consumer’s love affair with Pinot Grigio has seen a surge in sales over the last 12 months, but it has yet to be seriously developed under the banner of a brand. We feel this is a variety with which our consumer has a very real affinity hence our significant investment.”

The new wine has already gained listings in leading multiples including Asda and Sainsbury's.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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