New wine category manager for Tesco

03 March, 2010

Tesco has appointed Claire Lorains as its new wine category manager.

From next week, she replaces Andrew Carpenter who has lead the category for the last two years through and moves to a new role in Tesco’s health and beauty department.

Lorains joined Tesco in 2002 and has worked in business planning roles for the retailer.

Most recently, she held the post of senior buying manager for household goods. Tesco said: "Her broad commercial experience will bring valued skills to the beers, wines and spirits team as she continues with the Tesco reputation for bringing excitement, quality and value for money to customers in the wine aisle."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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