New wine category manager for Tesco

03 March, 2010

Tesco has appointed Claire Lorains as its new wine category manager.

From next week, she replaces Andrew Carpenter who has lead the category for the last two years through and moves to a new role in Tesco’s health and beauty department.

Lorains joined Tesco in 2002 and has worked in business planning roles for the retailer.

Most recently, she held the post of senior buying manager for household goods. Tesco said: "Her broad commercial experience will bring valued skills to the beers, wines and spirits team as she continues with the Tesco reputation for bringing excitement, quality and value for money to customers in the wine aisle."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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