New wine category manager for Tesco

03 March, 2010

Tesco has appointed Claire Lorains as its new wine category manager.

From next week, she replaces Andrew Carpenter who has lead the category for the last two years through and moves to a new role in Tesco’s health and beauty department.

Lorains joined Tesco in 2002 and has worked in business planning roles for the retailer.

Most recently, she held the post of senior buying manager for household goods. Tesco said: "Her broad commercial experience will bring valued skills to the beers, wines and spirits team as she continues with the Tesco reputation for bringing excitement, quality and value for money to customers in the wine aisle."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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