New can and TV for Coors Light

04 March, 2010

Molson Coors is introducing a new cold-activated can for Coors Light and backing the brand with TV advertising for four weeks from March 11.

The can has a Rocky Mountain logo on both sides of the can which turns blue when the beer is at an ideal cold temperature for drinking.

The product is already sold in a cold-activated bottle.

Both formats will appear in advertising, and there will also be glassware deals and a range of new SKUs.

UK brand director Jeremy Gibson said: “The cold-activated can is an exciting innovation that creates new opportunities for us to build awareness and trial with shoppers who are moving towards lighter tasting lagers.”




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter