Thatchers adds Green Goblin

18 March, 2010

Thatchers has added Green Goblin cider to its portfolio.

The product was launched by Wychwood Brewery in 2007 and produced under licence by Thatchers.

A deal has been struck with the brewery’s owner, Marston’s – which bought Wychwood two years ago – for Thatchers to take over all sales, marketing and distribution for the 6% abv, oak-aged bottled cider from March 29.

Martin Thatcher, managing director of the Somerset cidermaker, said: “Green Goblin will complement our portfolio perfectly.

“The brand has great character, and has built up a loyal following among male drinkers. With our strong commitment to the cider category, Green Goblin is in safe hands.” He said Thatchers will be supporting Green Goblin with a trade campaign this spring.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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