BRC: Sales growth was a blip
Published:  18 March, 2010

The British Retail Consortium has urged shops not to get too carried away by sales figures that show strong growth during February.

Total retail sales figures were up 4.5% over the month, with a 2.2% like-for-like increase, but the BRC said the figures were distorted by the slump caused by the January snow.

Over the quarter covering December to February, like-for-like sales were 2.1% ahead, with total sales up 4.1%, according to the BRC-KPMG Retail Sales Monitor.

Food and drink sales growth slowed after shoppers stocked up in January, the BRC said.

Internet and mail-order showed strong growth in February, with sales 15.5% higher than they were a year ago.

“Despite appearances, these results are not that strong,” said Stephen Robinson, BRC director general. “However, consumer confidence is certainly up on this time last year.

“When the weather-related distortions are stripped away, it’s clear consumers are still being cautious.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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