Three new festivals for Strongbow

09 April, 2010

Strongbow is strengthening its ties with the music scene by taking on bars at three new festivals.

Heineken UK said the move will “continue to reinforce the ‘Strongbow Rewards Hard Graft’ message”.

It expects to double the number of people experiencing the Bowtime Bar and reach half a million festival goers.

Last year, the Bowtime Bar featured at the Isle of Wight Festival and the V Festivals in Chelmsford and Stafford.

Now it will also be at Rockness in Inverness, Sonisphere in Knebworth and Creamfields in Liverpool.

Sarah Maddock, marketing manager for Strongbow at Heineken UK, said: “The Bowtime Bar will continue to provide consumers with the ultimate reward for their hard graft pre-festival and will offer the opportunity to experience VIP zones that have been set up to offer an intimate alternative to the main arena.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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