New four pack from Savanna

12 April, 2010

South African cider Savanna is looking to help build impulse sales with its new four-pack offering.

Anthony Mills, head of marketing for Savanna, said: “With the warmer months now here and the FIFA World Cup we are expecting an increase in people getting together for social events.

“The four-pack offer will stand out in chillers to consumers looking to quench their thirst and share a couple drinks with friends.”

He said the packaging design reflected the South African provenance of Savanna and would also draw consumers to the brand on the back of the World Cup.

The 4x33cl packs have an rrp of around £4.79-£4.99.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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