Pre-LIWF conference planned

15 April, 2010

A half-day conference on understanding the UK market and making the most

of online media will take place the day before the London International Wine Fair

.

Organised by Brintex, in partnership with Punch Events, the conference boasts a line-up of speakers including UK and international wine trade experts.

LIWF exhibition director James Murray said: “This conference is designed to be

a how-to-do-it, nuts-and-bolts affair, ensuring businesses that are new to the UK market are fully equipped to tackle this dynamic, yet challenging, market.

“Delegates will also benefit from an invaluable insight into the power of social media, an integral route to global wine sales.”

The conference will take place on May 17 at Excel from 12.30pm-4.30pm.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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