Pre-LIWF conference planned

15 April, 2010

A half-day conference on understanding the UK market and making the most

of online media will take place the day before the London International Wine Fair

.

Organised by Brintex, in partnership with Punch Events, the conference boasts a line-up of speakers including UK and international wine trade experts.

LIWF exhibition director James Murray said: “This conference is designed to be

a how-to-do-it, nuts-and-bolts affair, ensuring businesses that are new to the UK market are fully equipped to tackle this dynamic, yet challenging, market.

“Delegates will also benefit from an invaluable insight into the power of social media, an integral route to global wine sales.”

The conference will take place on May 17 at Excel from 12.30pm-4.30pm.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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