Whyte & Mackay enters premix market

19 April, 2010

Whyte & Mackay has entered the canned premix spirits market with the launch of a whisky and cola.

The drink is available in a 25cl can and has an abv of 4.5%.

The move comes on the back of strong growth for the canned premix spirit-mixer category in multiple grocers, led by a range of products from Diageo.

John Bradbury, off-trade sales director at W&M, said: W&M are constantly looking at ways to help our customers increase sales.

"Having whisky ready mixed means that consumers who wish to only have one drink can do so without opening a large bottle of coke which may then go flat. The 25cl cans size also means that they are an ideal size for chilling and storing in the fridge."

Bookmark this

Site Search


Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know