Bud joins 4% abv lager fray

19 April, 2010

Budweiser is the latest premium lager to launch a 4% abv spin-off.

The new product, dubbed Bud 66, will appear in August and joins a growing market in which stablemates Beck’s Vier and Stella Artois 4% have already established sound footholds.

Anheuser-Busch InBev UK President Stuart MacFarlane said: “Bud 66 is the result of extensive research and testing to create a product that will resonate with consumers. It is an ultra refreshing beer specifically developed to appeal to consumers in their early twenties.”

He described the beer as “lightly carbonated with a touch of sweetness”, adding: “We named it Budweiser Brew No 66 after the winning recipe number that had the perfect balance of ingredients creating the taste we know consumers will love.”

He added: “The opportunity for innovation in beer is huge: consumers, and in particular consumers in their early twenties are looking for something new and different – and it’s up to us to continue providing compelling product offers that reflect their needs and tastes.”




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter