Tesco's Petrassi to head Waitrose drinks team

20 April, 2010

Waitrose has recruited Pierpaolo Petrassi MW as its new head of beers, wines and spirits.

He joins the supermarket in July, replacing Justin Howard-Sneyd, who left for Direct Wines last year.

Petrassi joins from Tesco where he held the position of senior product development manager for wine.

He previously worked for Waverley TBS.

Suzanna Duke, Waitrose's director of buying, said: "We are delighted to announce Pierpaolo's arrival. He brings with him a wealth of commercial experience as well as a passion and enthusiasm for wine. This role will now also include beers and spirits and Pierpaolo is excited to be working across the entire BWS category."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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