Global Brands acquires Inspirit Brands

28 April, 2010

Global Brands has acquired premium drinks company Inspirit Brands.

The deal strengthens Global’s spirits portfolio with the addition of Four Roses bourbon, El Dorado rum, Ocho tequila, No.3 London Dry gin, St Germain liqueur and Opal Nera sambuca.

Global's managing director Derek Mackey said: “We want to become the UK’s leading drinks brand development business, which we will achieve through innovation and acquisition in all drinks categories.”

James Shelbourne, managing director of Inspirit Brands, added: "We're confident that our portfolio of premium brands, coupled with Global Brands' existing product range and expertise, will make for a winning combination."

Global manages a range of brands across the wine, spirits, RTD and soft drink categories, including Corky's cream liqueur, Sobieski vodka, Myer's rum, Kick Energy and Adoro Wine from South Africa.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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