l The Bordeaux Wine Council has unveiled a £1 million campaign called Good Food Would Choose Bordeaux. It aims to celebrate Bordeaux wines’ compatibility with food and highlights its diversity. It will take the form of a print and poster campaign.
Villa Maria is the first major New Zealand winery to achieve Certified Emissions Measurement & Reduction Scheme certification. This is a carbon-reduction programme for large producers, said to be less able to offset carbon emissions.
The tasting for Alto Adige – Wines of the Italian Alps will take place on May 6 at Chelsea Football Ground, where 21 winemakers will exhibit.
Laithwaites is offering a luxury hamper for Father’s Day with an assortment of Belgian chocolates, gourmet dips, olives and a Chilean wine (rrp £60).
Wines of Turkey has appointed Redmint Communications as its UK-based PR company. Forthcoming activities include a tasting with Oz Clarke and Tim Atkin MW at the LIWF, and the inaugural Wines of Turkey tasting and conference in November.
The Argentina Wine Awards 2010 tasting will be held on May 7 at Gaucho, Piccadilly, with gold medallists and trophy winners on show. The UK-based MW judges will be there to discuss their selections.
Hardys has taken number one spot for “spontaneous consumer awareness of any wine brand”, independent research by Millward Brown found. The poll revealed that 33% of consumers spontaneously mentioned Hardys when asked to name a wine brand.