Petrassi takes Waitrose role

30 April, 2010

Waitrose has poached Tesco MW Pierpaolo Petrassi to head up its BWS department.

Petrassi will effectively replace Justin Howard-Sneyd – who left Waitrose in February – on July 19, but in what will be an expanded role.

Beer and spirits are being added to Howard-Sneyd’s previous role as head of wine.

Petrassi will head the buying team for all drinks product areas and oversee Waitrose’s vineyard project at Leckford in Hampshire.

Petrassi, who became an MW in 2007, is currently a senior product development manager for wine at Tesco, and has previously worked for Waverley TBS and International Wine Services.

Suzanna Duke, Waitrose’s director of buying, said: “He brings with him a wealth of commercial experience, as well as a passion and enthusiasm for wine. Re-introducing a head of buying level is part of a larger restructure across all areas of buying, and is due to unprecedented levels of growth and increased complexity in the buying process.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter