New cider bears cross for England

30 April, 2010

Henney’s has launched a medium-dry cider adorned with a St George’s Cross label.

England’s Pride has an abv of 6% and is packaged in 50cl bottles.

The cider has already won listings with Tesco, Morrisons, Booths and Rhythm & Booze.

Director Mike Henney said: “I hope to establish the brand in the long term.

“This is not just another novelty product to capitalise on the World Cup.

“It is an authentic, craft cider of the highest quality, although I do expect strong sales associated with the football this summer, as this provides a premium alternative to the mainstream for the discerning drinker.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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