New cider bears cross for England

30 April, 2010

Henney’s has launched a medium-dry cider adorned with a St George’s Cross label.

England’s Pride has an abv of 6% and is packaged in 50cl bottles.

The cider has already won listings with Tesco, Morrisons, Booths and Rhythm & Booze.

Director Mike Henney said: “I hope to establish the brand in the long term.

“This is not just another novelty product to capitalise on the World Cup.

“It is an authentic, craft cider of the highest quality, although I do expect strong sales associated with the football this summer, as this provides a premium alternative to the mainstream for the discerning drinker.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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