Stowford bottles go nationwide

30 April, 2010

Stowford Press cider is being rolled out nationally in 50cl bottles in the off-trade.

The bottled version of the popular keg brew was launched two months ago in brand owner Westons’ Herefordshire heartland and has proved so popular it is now being given wider distribution, according to the producer.

The cider is being backed by its first above-the-line campaign, with six, 48 and 96-sheet posters from July in Herefordshire.

Westons is also relaunching Stowford Press LA in a pack aimed at better highlighting its 0.5% abv.

A promotion on Westons Premium Organic from mid-June will give consumers the chance to swap three neck collars for a free cider and perry recipe book.

The brand is backing outdoor summer events including a Jools Holland concert at Eastnor Castle, Herefordshire.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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