In brief

30 April, 2010

l Maxxium UK is relaunching its Mixxit website as part of a £1.1 million investment in training and education. Hundreds of new cocktail recipes have been added, along with step-by-step instructions enabling users to create the perfect serve.

Dooley’s Original Toffee and Vodka has launched Toffee Times, the first edition of its consumer lifestyle magazine and the biggest ever direct marketing initiative for the brand. It will be distributed to 1 million households targeting 24 to 40-year-old women.

Glengoyne distillery has created two new visitors’ tours in time for the summer. The tours are called Cask Idol – the Search for the Perfect Dram and A Century of Whisky. Both will give participants the chance to help select the first ever Glengoyne distillery exclusive single cask whisky, to be bottled in 2011.

Scots-born explorer Jock Wishart and sponsor Old Pulteney single malt Scotch whisky have announced a mission to row to the Pole in what they say is “a feat of extreme physical and mental endurance”. The 450-mile challenge will take place next July and August from Resolute Bay in Canada across the Arctic sea.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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