Oasis ready to pep up lunch

30 April, 2010

A Scottish sandwich shop travelling 500 miles on the back of a truck to London will be featured in a new TV ad for Oasis.

It forms part of a heavyweight marketing campaign which aims to show “the extraordinary lengths to which Oasis will go to make lunchtimes better”.

The ad will depict Matt, a Scot now living and working in London, who misses his favourite sandwich from his favourite sandwich shop. After its long journey, Gino’s Sandwiches arrives at Matt’s office to present him with a ham and extra mustard sandwich and a chilled Oasis.

The year-long campaign will include radio and outdoor ads running with the strapline Fruity Drinks and Lunchtime Dreams, an on-pack promotion and digital activity on Facebook.

Oasis will also link up with the Sun newspaper to launch a nationwide search for the lunchtime that most deserves a £30,000 makeover. “The campaign follows consumer research that reveals the average Brit is unhappy with their

unchtime and the great British lunchbreak is in need of a cheeky Oasis makeover,” a spokesman said. “The brand plans to galvanise the nation and help improve lunchtimes everywhere.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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