Marlboro looks to a brighter future

30 April, 2010

Marlboro has launched what it claims is a new “smoother-tasting” variant for its Bright Leaf range.

Bright Leaf Platinum is made using a specific type of Virginia blend tobacco.

Available in packs of 10 and 20, at rrps?of £2.95 and £5.70 respectively, the?prices are 9% below the regular Marlboro rrp. They come in a side-opening box and price-marked packs.

“Positioned in the mid-range price bracket, Marlboro Bright Leaf Platinum is a Marlboro unlike any other, offering the quality you expect from a Marlboro, at a highly competitive price,” said Zoe Smith, marketing manager for the UK and Ireland.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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