Vogue Signature packs revamped

30 April, 2010

Vogue Signature cigarette packs are being repackaged with a more distinctive design.

Both the Bleue and Menthe varieties will now feature a white background embossed with a metallic purple logo and a new inner foil. The blends remain the same.

Transition packs of the superslim cigarette will inform consumers of the change. “We’ve updated the Vogue pack to?stay relevant to our adult consumers,” said Hinesh Patel, premium brand manager for British American Tobacco UK.

“Remaining true to the Vogue blend, consumers will benefit from a new pack that is distinctive.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter