Red Sky adds a new flavour to its range

30 April, 2010

Red Sky has launched what it describes as the first natural vinegar potato chip into the expanding sharing snack market.

ike the rest of Red Sky’s range, the new Sea Salt & Suffolk Cider Vinegar flavour uses 100% natural ingredients.

Since being launched in 2009, the Red Sky brand has added £12 million to the crisps, snacks and nuts category, according to brand owner Walkers.

“Our sales results reveal Red Sky’s signature combination of premium quality and excellent value has quickly positioned it as the ideal snack for the popular sharing occasion,” said marketing director Charles Allen.

“With Sea Salt & Suffolk Cider Vinegar, we’ve added another dimension to our premium portfolio.” The new flavour will be available in a 150g sharing bag with an rrp of £1.79.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter