In brief

30 April, 2010

l Appletiser is the new official sponsor of ITV’s new Friday night show, Marco’s Kitchen Burnout. Sponsorship of the seven-part series includes broadcast and online activity and will feature Appletiser, Peartiser and Fruitiser variants. The move has been made to align the Appletiser family?with food at home as well as in restaurants and in bars.

Benson & Hedges is introducing new bevel-edged packs in a more premium, modern design from June. Inserts from May will inform smokers about the redesign.

Cadbury has a new 45p on-pack promotion for its Dairy Milk range, while stocks last. The push coincides with a TV ad under its Glass and a Half Full Productions banner entitled Chocolate Charmer.

Kettle Chips is adding a seasonal Sweet Red Pepper Salsa flavour to its range of hand-cooked chips. The 150g bag will be available until September in a distinctive red and orange bag

(rrp £1.69).

Vimto has launched Cherry Vimto as a cordial, extending the flavour introduced in a fizzy format earlier this year. It is available in 72.5cl bottles with an rrp of £1.55.

Perfectly Clear flavoured water has a bold new look, a new range of fruit flavours and has introduced 1.5-litre bottles. New flavours include Heavenly Cherries, Scrumptious Strawberry and Crisp Red Apple.

Brannigans has added a Lamb & Mint flavour to its crisps range and put the health claim “made with 100% sunflower oil” on the front of packs.

McVities Cake Company has changed its flapjack recipe to reduce?its saturated fat content by 35%. Its range of impulse cakes, including muffins, flapjacks and slices, is also being rolled out with new “fresh, modern” packaging.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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