Low duty prompts rise in sales for affordable British wines

30 April, 2010

British wines such as Three Mills and Rougemont Castle are seeing a revival in fortunes, according to Nielsen.

The category is taking advantage of its lower-duty status to enable it to hit price points attractive to cash-strapped consumers, said analyst Stewart Blunt.

“There are one or two of these creeping into the market,” he said. “The duty band is lower for wines under 8.5% abv and lower again for under 5.5% abv – obviously it’s one way to hit a price point.”?Blunt said sales of light wines at the cheaper end of the market had been declining recently. “But with things like British-made wine, there seems to be a resurgence of interest. It’s £2.50 for a bottle, and that’s tempting for people.”?In 2009 British wine sales rose by 54% to £11 million, according to Nielsen data for the year to December 26.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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