In Brief

30 April, 2010

Smirnoff & Cola hits TVDiageo has unveiled TV advertising for its canned pre-mix range following the addition of Smirnoff & Cola. The campaign positions the products as “perfect for the evening” and for the first three days is directing consumers to Smirnoff’s website to download a voucher for a free can.

Business robberies decreaseNew figures from the Home Office show a 6% fall in the number of robberies from business premises in 2009 in England and Wales, with 8,687 incidents, down from 9,217 in 2008. But credit and debit card fraud rose, with 6.4% of card owners being aware their cards had been fraudulently used in 2008/09, compared with 4.7% in 2007/08. Increased internet use contributed to the higher levels.

Music to Gaymers’ earsGaymers is heralding 2010 as its “biggest year for music” with a £5 million marketing campaign and a new deal with Academy music venues across the UK. Retailers in key cities will be supported by tailored activities. The brand’s line-up of sponsored music festivals has been increased to 18 for 2010, including the Big Chill, Glade and Global Gathering.

Clisos launched by PaterninaRioja producer Paternina will be launching a new range of wines under the brand name Clisos at the London International Wine Fair next month. Clisos Reserva 2005 is made from 100% Tempranillo grapes grown on “very old vines” in Rioja Alavesa and Rioja Alta. Also available from this range will be Clisos Tempranillo, Clisos Viura and Clisos Crianza.

Berry Bros extends its reachLondon-based Berry Bros & Rudd has opened its second outlet in Hong Kong – within the luxury goods retailer Alfred Dunhill. Berry’s Fine Wine Reserve has a tasting area and 32 personalised wine bins which will be offered to customers by invitation only.

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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