Screwcaps 'best thing ever' for fine wine – Tyrrell

30 April, 2010

Australian winery boss Bruce Tyrrell says screwcaps have been the “greatest thing that’s happened” for sales of his company’s fine wines.

He said that sales of Tyrell's premium Semillons – the company’s signature wines – grew 25-30% within six months of the company abandoning natural cork for metal closures.

In a flagship speech this morning, Tyrrell told the Fine Wine 2010 conference – organised by Ribera del Duero’s Consejo Regulador de la Denominacion de Origen and managed by Wine Intelligence – that for Semillon “the slightest hint of taint on a cork will stand out like a dunny on a ridge”.

Tyrrell added: “With screwcaps there are no disappointments and we can’t afford to have any.

“Fine wine has to be a great experience every time it hits the table.”

Tyrrell said Australian wine owed a lot to the UK market but was now being “questioned on quality”.

He added: “Ten years ago the price of good drinking wine was £3.99 and today it’s still £3.99. You can’t continue to maintain the same quality without a shift in price.”




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