A-B Inbev Q1 results: UK volumes up

05 May, 2010

Beer volumes for A-B Inbev improved by 1.3% in the UK in the first quarter, compared to a decline of 1.2% in its Western Europe market.

The management report in the brewing giant's first quarter results said: “We had a good start to 2010, despite a still challenging economic environment, and expect solid operating performance for the full year.”

It said the harsh winter was a “major contributor” to the decline in industry volumes in the first two months, especially in the United Kingdom, Belgium and Germany.

The report said the UK's Budweiser volumes grew over 40% thanks to “reinforced brand support” ahead of the World Cup.

UK president Stuart MacFarlane said: “It’s no secret that we are operating in challenging industry and market conditions, exacerbated in the UK by record beer duty increases.

“In this context, I’m especially pleased with the results we achieved in the UK where our own beer volumes improved by 1.3%, and outperformed the industry where volumes declined 3.5% – a great result, and even more so in this challenging environment.

“I’m very pleased that Budweiser has grown volumes over 40% for the quarter, highlighting the impact of our strong brand support, and offering a glimpse of what’s to come as we head into the World Cup season when Budweiser, as official beer sponsor, has traditionally outperformed its competitors.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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