Berry Bros links with the FT for reader wine club

05 May, 2010

Berry Bros & Rudd has teamed up with the Financial Times to offer readers access to its fine wines as well as holidays and events.

The FT & BBR Fine Wine Plan will have a dedicated website www.ft.com/wineplan offering "little known gems produced around the world".

It has been designed to "take the mystery out of laying down wines and filling a cellar with gems with guidance from a dedicated team of Berry Bros & Rudd’s experts to help build the dream wine collection".

Simon Staples, Berrys’ sales and marketing director, said: “Working with the FT not only allows Berrys to reach new customers in the UK but in Asia where we have shops and businesses in Hong Kong and Japan. We are excited to be able to offer FT readers unique wine offers as well as fun events and holidays.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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