Berry Bros links with the FT for reader wine club

05 May, 2010

Berry Bros & Rudd has teamed up with the Financial Times to offer readers access to its fine wines as well as holidays and events.

The FT & BBR Fine Wine Plan will have a dedicated website www.ft.com/wineplan offering "little known gems produced around the world".

It has been designed to "take the mystery out of laying down wines and filling a cellar with gems with guidance from a dedicated team of Berry Bros & Rudd’s experts to help build the dream wine collection".

Simon Staples, Berrys’ sales and marketing director, said: “Working with the FT not only allows Berrys to reach new customers in the UK but in Asia where we have shops and businesses in Hong Kong and Japan. We are excited to be able to offer FT readers unique wine offers as well as fun events and holidays.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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