Test tube drinks get all clear

11 May, 2010

The Portman Group has given the green light to alcoholic drinks packaged in test tubes after receiving complaints about four brands.

Alcohol Focus Scotland brought complaints against Quivers, Shot in a Tube, Shoeyz Shots and Shootaz, on the grounds that they contravened Portman’s code by persuading consumers to drink them quickly or down-in-one.

The brands’ packs all contain 2cl of liquid and less than a third of a unit of alcohol.

Portman said its research showed that although such drinks were usually consumed down-in-one, this was because of the small volume of liquid rather than the packaging itself.

Chief executive David Poley said: “The independent complaints panel was persuaded that this style of packaging was not causing harmful drinking.

“You could have 10 of these drinks and still be within the government’s recommended drinking levels.”

The panel did find Shootaz, produced by Tubular Drinks, in breach of the code because of the “energy flavour” description on one of its drinks.

9059




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter