Inspirit to keep its London home

14 May, 2010

Inspirit Brands will retain its London office despite being taken over by Chesterfield-based Global Brands.

Global’s managing director Derek Mackey said the deal had furthered its ambition to become “the UK’s leading drinks brand development business”. He said: “It’s about offering leading brands in emerging categories and taking a partnership approach with retailers.”?The deal strengthens Global’s spirits portfolio with the addition of Four Roses Bourbon, El Dorado rum, Ocho tequila, No 3 London Dry Gin, St-Germain liqueur and Opal Nera sambuca.

Mackey said the newly formed company would strive to get “the consumer interested in long drinks via in-store sampling, demonstrations and education”.

He added that Global remains on the look out for further acquisitions as it

“seeks to extend the portfolio into the right categories”.

These include brands doing well in independent style bars.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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