Making a social splash

14 May, 2010

Portugal continues to show strength in diversity, and has become better attuned to the market. For summer, there’s a rash of new Vinho Verde, low-alcohol whites and rosés, including rosé port.

Spearheaded by generic Vini Portugal’s social media antics, communication is positively zeitgeist, with interactive wine labels (see Quevedo) and mixology sessions (see C Da Silva). Producers are located on the Vini Portugal stands D10, D20, E10, E20 unless stated otherwise below.

D&F will unveil its Fine Wines List featuring renowned producers from across Portugal, including Cristiano Van Zeller and Companhia Das Quintas. Ramada Reserva Red also makes its debut.

Quevedo Douro young gun Oscar Quevedo will launch Oscar’s 2008, a Douro red table wine developed in conjunction with social media gurus Catavino. Oscar’s back-label invites consumers to interact with Quevedo via Twitter, You Tube or his blog. The acclaimed Quevedo 2007 vintage port will also be shown.

C da Silva (Vinhos) winemaker José Manuel Sousa Soares will reveal Dalva Port’s new livery. Maiden releases include Dalva Porto Colheita 1952 and 1963 Golden White – from its recently launched rare Old White Ports collection – Dalva Porto Rosé and their first Douro table wines. Tuesday afternoon sees a Happy Hour of Mixology and Special Combinations of Rosé Porto.

Aveleda will unveil AVA 2009, a crisp, fruity white table wine and its new flagship Follies Grande Tinto and Branco.

Herdade Sao Miguel will unveil its 2009 Ciconia range, developed for the UK and US markets, including a rosé and Reserva from Alentejo and its joint venture Vinho Verde.

Dona Matilde, the new Douro table wine venture of the Barros family (ex-Barros port), seeks UK representation. They will present their unreleased Branco 2009 and 2008 Tinto, and the Reserve

Tinto 2007 makes its first UK appearance.

Barbeito winemaker Ricardo Diogo Freitas is showing Malvasia 2000 cask 40a, his new single cask release, and re-packaged Malvasia Reserva and Boal Reserva (no longer labelled Veramar).

Vinhos Norte, one of Vinho Verde’s largest companies, seeking UK representation, will show its volume Cruzeiro brand, top tier Tapada dos Monges range and Miogo sparkling wines.

Vinhos Justino (formerly Justino’s Henriques) will present the newly labelled Justino range Madeiras together with its Colombo, East India and Fanal brands and four Broadbent Madeira wines.

DFJ and 10 International launch the re-packaged Grand’Arte range. Stand Q31 ?Aliança winemaker Francisco Antunes will launch Galeria Rosé (from Bairrada) in the UK. Stand K32 ?Messias Pink Port and 2008 Unoaked Tinto (Douro) will make their London debut.

Sogrape will be unveiling Offley Rosé Port and Gazela Rosé Vinho Verde and, new to the UK Morgadio da Torre Alvarinho Vinho Verde (aimed at independents and the on-trade), also the new, improved Pena de Pato Vinho Verde 2009. Also new are Sandeman and Offley 2005 LBVs. Stand L75??Quinta do Portal is launching its first Vinho Verde, Trevo 2009 and new Douro releases the Colheita 2008 and Moscatel 2000, now in half bottles. Stand G7??Esporão has overhauled its packaging for Duas Castas, Quatro Castas and its mono varietal range – A (Aragones), AB (Alicante Bouschet) and TN (Touriga Nacional) which, in 2007, goes upmarket with production slashed from 20,000 to 6,000 bottles. Stand G7??Fladgate’s is launching Taylor’s (Varg-ellas, Terra Feita), Fonseca (Panascal, Guimaraens) and Croft’s Roêda 2008 Single Quinta Vintage Ports (cask samples) and its latest LBVs (Taylor’s & Croft 2004 and Fonseca’s Unfiltered 2005). Glasses of chilled Croft Pink and Taylor’s 10 and 20 Year Old Tawnies will be on offer for the duration. Stand O72 ?Cooperativa Agrícola Santo Isidro de Pegões’ will show its snappy, modern range, including Nico 10% 2009, a fresh, lower-alcohol wine perfect for summer. Stand J15??Quinta do Noval’s “easily accessible as a wine that could be poured by-the-glass”, the recently launched Noval Black is aimed at a younger, new audience. It will be shown alongside the full range of ports, including older wines. Stand M50??Symington Family Estates is launching 2008 Quinta do Vesuvio and Dow’s Senhora Da Ribeira Single Quinta Vintage Ports together with its full range of 2008 red and 2009 white table wines: Altano, Prats & Symington Post Scriptum de Chryseia, Pombal do Vesuvio and Quinta do Vesuvio. Stand P15

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