Wolf Blass has faith in its sparking rosé
Published:  14 May, 2010

Australian wine brand Wolf Blass has added a pink fizz to its portfolio.

Wolf Blass Yellow Label Sparkling Rosé aims to capitalise on the growing popularity of sparkling rosé. The sub-category is currently growing at 16% year-on-year, according to Nielsen figures for the 12 months to March 20.

Yellow Label has less than 12g per litre of sugar and is a blend of Pinot Noir, Chardonnay, Shiraz and Pinot Meunier. It will retail for £9.99.

Neil Barker, UK commercial director for Foster’s EMEA, said: “Wolf Blass Yellow Label Sparkling Brut is currently the fastest-growing Australian sparkling wine on the market so we are confident the sparkling rosé will be equally successful.

“Branded sparkling wine is a must-stock for all retailers but especially during the key summer sales period.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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